The brand(s) of products you choose to sell in your gym is important to consider. A well-known, quality brand will create a perceived value that will help you sell them to your students. Which goes along with having a reliable vendor who can provide you with the products you want, when you need them.
To determine what products to carry in your retail space, make a list of all the classes that are taught in your gym, academy, or school. Next, identify the equipment each student will need to safely participate in the class. These are the products you are going to have in stock at all times and sell in your gym.
Last, determine if those products are MANDATORY or PREFERRED. For your beginning classes, products should be mandatory. This will ensure your new students will have the right equipment to learn and be safe. Consider including the price of these products for new students as part of your enrollment/registration fee. This will increase the perceived value students and parents have of you and the gym.
When progressing students to the next level, have your list of preferred products available for your students. Have those products in stock for them to buy. This will make it easier for them to buy them from you. You might consider having good, better and best options at different price points so students feel like they have some choice in their equipment. You also may want to ask your existing students about what brands they want and consider adding these items on a trial basis.
In addition to the equipment needed for classes, you should also carry convenience items like bottled water, hand wraps, or mouth guards. You may also want to think about custom branded items like gym bags, t-shirts, hoodies, or caps. These items are walking billboards of free advertising for your gym, school or academy and students love these things.