How to gain exposure in MMA, Rocket ship to the next level!
The world of professional Mixed Martial Arts is incredibly tough to get into, and that’s not just due to the rigorous training, distinct talent, good work ethic and incredible persistence required to actually start fighting competitively. It can also be extremely challenging because getting noticed and increasing exposure takes a lot of work. There are many talented fighters out there who could turn their MMA or Brazilian Jiu Jitsu skills into a career, if only the right people could notice them.
Many industry experts agree that most fighters, particularly those who are new to the professional circuit, could benefit from using social media to ramp up their exposure. The trouble is, many professional MMA athletes don’t seem to be getting the point of just how beneficial it can be.
As Chuck Liddell recently stated, “if the fans don’t know who you are, you don’t get paid.” It’s true – bums on seats are a surefire way to progress in your fighting career. Harnessing the free power of services like YouTube and Vimeo will show the world you’re an entertaining fighter who is worth watching. Taking the videos hosted on those services and spreading the word via your own website, Twitter account and Facebook page will help you reach out to potential fans and attract the attention you desire.
Using social media accounts like Facebook and Twitter are free and effective ways to connect with fans, develop a following, gain new sponsors, attract potential promoters, managers and trainers and keep your name planted in the brains of those who are involved with or fans of Mixed Martial Arts and Brazilian Jiu Jitsu.
For those who already have sponsors, you have a responsibility to represent the brands and products that back your career. What better way to do so than by talking about them on Facebook and Twitter? Doing so will encourage your fans and others in the industry to check them out, thus spreading the word and keeping your sponsors happy.
Furthermore, fan interaction is huge – it’s largely the difference between having your 15 minutes of fame and consistently remaining a household name. Communicate with those who follow your fights by responding to their tweets when you can and offering tidbits of information about the lifestyle that comes with the territory of being a professional fighter. You can even offer contests and promotions that are sure to excite, using gifts from your sponsors, tickets to your fights and even unique prizes that have no monetary value, like the opportunity to walk out with you before a fight or train with you for a day.
Competition is fierce in and out of the ring, and it’s not enough to rely on a few fights a year and the minimal camera time that comes with them. The public wants something to turn to between events, and they’d be delighted to watch videos and read simple posts featuring interviews with you, training tips, inspiring words or clips from your fights.
For those who are wondering where to start, try setting up one or two accounts – for example, a Facebook page and a YouTube account – and then progressing from there. Have fun with it, use keywords such as the name of your sponsors or the cities you’re competing in, and don’t hesitate to be creative. Yours fans and sponsors will thank you for it, and it’ll offer a vital step in your career advancement!